Now that Philosophy is a “skincare technology” that “brings beauty to the body and the mind” and Theory is a fashion line and Anthropology—sorry, Anthropologie—is a lifestyle choice (“a destination for women wanting a curated mix of clothing, accessories, gifts and home décor that reflects their personal style and fuels their lives’ passions, from fashion to art to entertaining”), shouldn’t Irony be a designer scent?
In a sense, it already is. It clings to the pages of T, the New York Times style magazine. Context is everything, and ironic context is a gift to critics everywhere. The September 15, 2013 men’s fashion edition of T arrives, whistling “We’re in the Money,” at a moment when millions of Americans are still crawling from the bomb crater of the most protracted economic “contraction” since the Great Depression.
Satisfyingly heavy in that old-money way, like Harris tweed or hand-tooled brogues, T
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